What is the WhatsApp API? How To use it for sending bulk WhatsApp messages

by | Dec 9, 2022 | whatsapp marketing software

WhatsApp is the most popular messaging app in the world, with over 2 billion users worldwide. WhatsApp bulk message software is a wise business decision to use the app for customer engagement and to connect with them through their preferred channel.

This blog can answer your questions about how to use WhatsApp Business API for your business. By the end of this blog, you’ll understand what WhatsApp Business API is and how to use it for your business.


First, What is WhatsApp API?

WhatsApp Business API is an application programming interface that seamlessly lets businesses receive and respond to unlimited WhatsApp messages. It was founded in August 2018 by Facebook to provide medium and large businesses with a tailored solution for scaling their customer engagement through WhatsApp.

Businesses have accepted and used WhatsApp business to engage with their customers since its inception, and why not? There are several compelling reasons businesses abandon all other platforms in favour of WhatsApp.

Because the WhatsApp Business API is only an interface, it requires a separate CRM to interact with customers. This means businesses must have a dashboard provided by WhatsApp bulk message software providers to use all of the WhatsApp API features.

How To use it for sending bulk WhatsApp messages

Do you want to send a bulk WhatsApp message to all your customers? WhatsApp API is the best option for a SME or enterprise looking to send a WhatsApp bulk message.

To send a WhatsApp bulk message using WhatsApp API, you’ll need a WhatsApp API account and WhatsApp bulk message software. Companies using the WhatsApp API must use a Message Template to send a WhatsApp bulk message that may contain non-transactional content. They must, however, adhere to WhatsApp’s Business and Commerce policies. Violations of WhatsApp policies may result in a loss of the ability to send messages.

Let’s go through the process of sending a WhatsApp Bulk Message now that you’ve learned the fundamentals of WhatsApp bulk messaging.


  • Importing a contact list to WhatsApp

This is the first step in sending a bulk message. Here’s how it’s done:

  • Go to the Contacts Module. Then, in the Add Contact button, click the dropdown icon.
  • Select Import Contacts.
  • If you don’t already have one, download the sample CSV file.
  • Fill in the Contacts data in the CSV file.
  • Upload the CSV file.

Here are some pointers on importing contacts: Assign tags to the Contacts in the CSV file to categorise them. Make sure that Contacts’ phone numbers are in international format with country and area codes for a smooth contact import process. When the import process is finished, you will be notified via email.

  • Create a Message Template.

Before sending a WhatsApp bulk message, Message Templates must be approved by WhatsApp. If a Message Template is rejected, you will be able to find out why on the platform. Rejected Message Templates can be edited and resubmitted for approval.

Aside from this status, the WhatsApp API offers another quality insight known as quality rating. Being blocked by customers lowers the quality rating of the Message Template. Examine these best practices for keeping a High-quality rating.

When an approved Message Template receives a Low-quality rating, it is marked as Flagged. If the quality rating does not improve within seven days, the status will be changed to Disabled. Messages cannot be sent or edited.

  • Create a WhatsApp Bulk Message

To send a group WhatsApp message, go to the Broadcast Module and select Add Broadcast. Then, give the broadcast a name and select WhatsApp as the channel. You can send a WhatsApp bulk message to contacts with any of the selected Tags or contacts with all of the selected Tags. You can also send it to all of your WhatsApp contacts.

Businesses can use The Future Tech’s bulk WhatsApp message sender to create and send WhatsApp bulk messages with Interactive and Multimedia Message Templates. A Call-To-Action or Quick Reply button is included in an Interactive Message Template, whereas a MultiMedia Message Template supports text, images, videos, and PDF files.

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