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Google Map Data Extractor For Local Business Data And Lead Generation

by | May 16, 2022 | Blog

How Can Google Maps Local Business Data Help You?

Google Maps has evolved from a simple virtual map to a place where you can explore local businesses, plan your detailed commute, and discover new suggested locations with the help of a google data extractor. The platform is more than just a map; it is a place of exploration.

Google Maps provides numerous marketing benefits to businesses. Google added a ‘Explore’ tab that allows users to easily search for businesses in their area.

Users can view all of their options and make a decision by scrolling through the business listings. The business map displays pertinent company information.

Market research

Through market research, Local Business Data can assist businesses in finding solutions to a variety of issues. A fast-food chain, for example, can use local business data to determine which areas of the city have the most fast food joints. This information suggests that those areas are well-liked by foodies. 

On the other hand, one could use a google data extractor to determine which areas have fewer food establishments and open a new restaurant there. Businesses can use various data points to determine the type of crowd in a given location, their price sensitivity, their likes and dislikes, and the supply and demand gap.

Data aggregation

When any type of data is combined, it can provide a complete picture. The same is true for business information. For certain types of businesses, data harvesting and aggregation can help decode underlying issues, points that are being overlooked, the scope of new business entries, and more. 

Aggregated data from multiple businesses on google data extractor can open doors that single-business data cannot. You can sort all businesses by ratings and reviews using Google Maps data and then pick your favourites from the top.

Sentiment Analysis and Brand Image Maintenance

The public’s perception of a company is just as important as its products. You can keep track of a company’s brand image by looking at its latest reviews on various platforms. Thousands of reviews for millions of businesses can be found in Google Maps Local Business Data. 

This data is not only useful for sentiment analysis, but it can also assist businesses in determining what they are doing well and where they are falling short. Google data extractor web scraping aids in the extraction of required data feeds.

Competitive Analysis 

Knowing what your competitors are up to is just as important as keeping your own house in order. This is why companies may want to collect data from businesses similar to their own. Google Maps makes this information readily available. 

This information can be used to learn about pricing strategies, opening and closing times, add-on services, customer perception, and much more. This data can then determine where there is room for improvement and make data-driven business decisions.

How Do You Obtain the Data?

You can get information about local businesses from Google Maps in a variety of ways, including:

Writing Code

It can be difficult to write code to scrape a website like Google Maps. This is due to the fact that the user interface is constantly updated, and different types of businesses have different formats for their listings, which frequently include different data points and features.

Google Maps API – 

Google offers a number of APIs for extracting information about locations on its maps from the google data extractor. If the user follows specific guidelines, the APIs can be used for free.

Paid/unpaid Software Solutions – 

Most of these solutions are used by businesses where the data scraping requirements are handled by the business team. While they can be used with some training, the lack of different features can cause problems.

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